Friday, January 25, 2013

Netbooks: The end of an error



To paraphrase that old ’80s song by the Buggles, it seems like Tablets have killed off the Netbook.

Or perhaps it was the rise of the Ultrabook, an extremely light-weight, thin, fully-functional laptop, that finally did in the tiny, underpowered netbooks that were all the craze just a few short years ago.

But whatever the cause, as of Jan. 1, Asus and Acer, the last two companies to make netbooks have ceased manufacturing them. Dell announced it was through making netbooks back in December of 2011.
"Thin and powerful is where it is at for us," said  Alison Gardner, Dell's marketing director,  in an interview with the online blog, The Verge  She said the company was switching its focus over to developing higher-end, premium mobile laptops like the Dell XPS 14z.

According to a recent article in England’s Guardian newspaper, “Asustek and Acer were the only two companies still making netbooks, with everyone else who had made them (including Samsung, HP and Dell) having shifted to tablets. Asustek and Acer were principally aiming at southeast Asia and South America - but of course those are now targets for smartphones and cheap Android tablets.”

The Asus Eee PC 701 was released on Oct. 16, 2007 
and featured  and Intel Celeron Mobile 900 Mhz  
processor, 512 mb of memory and a 4 gb 
solid state hard drive. 
Netbooks first burst onto the market back in 2007 with the arrival of Asus’ Eee PC which was advertised as being highly portable, affordable and having a decent battery life. Suddenly every PC manufacturer was making its own version, but many users who bought them – including my wife – were disappointed by their performance. They found them slow and kind of clunky and it was hard to see everything in your Windows Start Menu or on your desktop because it was squeezed down onto that tiny 10-inch screen.

By comparison, today’s ultabook laptops have bigger screens, are just as light and portable as netbooks and offer a similar battery life, but they are nowhere near as sluggish. On the other hand though, they do cost a fair bit more than the netbooks did.

Yet manufacturers insisted that netbooks didn’t need all the horsepower of regular laptops because they were mostly for browsing the web, checking mail and doing things on the Internet, hence the term netbook (Internet + notebook).

But then in 2010, Apple came out with its first generation iPad, which not only allowed you to do all that, but was even lighter, more portable and faster than the netbook. By the end of the year, other manufacturers began selling their own Android-based tablets and soon interest in netbooks began to fall drastically.

A year later, tablet sales overtook netbooks, and as the Guardian reported, netbook shipments fell from 39.4 million in 2010 to 29.4 millon in 2011, a 25 percent decline. In 2012 that trend accelerated with another tech blog citing netbook sales falling by 34 percent over 2011. 

So it should come as no surprise that the last two netbook makers have finally decided to throw in the towel. It was an interesting experiment and I’ll be curious to see if the current tablet craze mirrors the quick rise and fall of the netbook. 

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